How Much Does 2D Animation Cost Per Minute in 2025? A Complete Pricing Guide for Creators and Brands

In today’s fast-paced digital world, animated content is more powerful than ever. From YouTube explainers and brand promos to social media ads and educational material, animatedvideos have become a go-to medium for businesses and content creators alike. But one of the most frequently asked questions remains: how much does 2D animation cost per minute in 2025?
Whether you're planning a short brand video, a cartoon series, or an explainer animation, understanding the pricing dynamics can help you budget wisely and choose the right tools. This guide breaks down the current costs, what factors influence them, and how software like Toon Boom Animate can streamline your animation production while maintaining top-tier quality.
Average 2D Animation Cost Per Minute in 2025
As of 2025, the average cost of 2D animation per minute ranges between $1,500 to $15,000. The variation depends on several factors including the complexity of the animation, the experience of the studio or freelancer, the level of detail, voiceover, music, and revision rounds.
Here's a general breakdown:
Animation Type | Cost Per Minute (USD) |
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Basic Whiteboard/Explainer | $1,500 - $3,000 |
Mid-Level Character Animation | $4,000 - $7,000 |
High-End Studio Quality | $8,000 - $15,000+ |
These rates may fluctuate depending on whether you work with a freelance animator, a boutique studio, or a top-tier production house.
Key Cost Factors in 2D Animation
To accurately answer the question “how much does 2D animation cost per minute,” you need to understand what contributes to that cost. Here are the major elements:
1. Script and Storyboarding
Every successful animation starts with a solid concept. Writing the script and creating storyboards lay the foundation for the entire production. Storyboarding, especially using Toon Boom Animate, helps visualize scenes before animation begins, reducing costly revisions later.
2. Character Design and Backgrounds
Custom-designed characters and environments increase animation appeal but also add to the cost. Reusing assets or using simplified styles can reduce expenses.
3. Voiceover and Sound Design
Professional voice actors can charge from $100 to $500 per minute of narration, depending on their experience and language. Music licensing or original composition also factors into the final budget.
4. Animation Technique
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Frame-by-frame animation is labor-intensive and more costly.
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Motion graphics and rigged animation (done efficiently in Toon Boom Animate) are more affordable.
5. Revisions and Edits
Most studios include 1–2 revision rounds in their pricing. More rounds or major changes can significantly increase your total spend.
Why Use Toon Boom Animate in 2025?
When it comes to professional 2D animation, Toon Boom Animate remains a top choice in 2025. It offers everything from powerful rigging and timeline management to FX and vector tools—all essential for creating high-quality animatedvideos within budget and deadlines.
Here’s why Toon Boom Animate can help control costs:
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Efficient Workflow: Integrated tools reduce the need for multiple software, saving time and money.
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Reusable Rigs: Create one character rig and reuse it across episodes or scenes, cutting production time.
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Advanced Drawing Tools: Offers both vector and bitmap drawing, allowing flexibility in style without needing extra tools.
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Industry-Standard Compatibility: Works well with other professional tools, making collaboration and post-production smoother.
By using Toon Boom Animate, many studios and freelancers can deliver animations faster and more cost-effectively—lowering the overall 2D animation cost per minute without sacrificing quality.
AnimatedVideos: The Return on Investment
Investing in animatedvideos might seem expensive upfront, but the ROI is usually worth it. Here’s why animation is still a smart spend in 2025:
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High Engagement: Animated content retains viewers better than static content.
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Versatile Use Cases: Perfect for social media, websites, email campaigns, training, and presentations.
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Timeless Appeal: Well-made animations can stay relevant for years with minimal updates.
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SEO and Shareability: Videos improve website dwell time and are more likely to be shared.
Budgeting Tips for Your Animation Project
Now that you know how much 2D animation costs per minute, here are a few tips to keep your project within budget:
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Start with a Clear Script
The better your script, the fewer revisions you’ll need. Invest time here to save later. -
Use Animatics to Previsualize
Before committing to full animation, use animatics—rough animated sketches with basic timing and audio—to test your concept. -
Batch Production
If you need a series of videos, producing them in batches can reduce costs per minute due to asset reuse and more efficient workflows. -
Choose the Right Style
Minimalist and flat-style animation can be just as effective as detailed, complex animation—and it’s more budget-friendly. -
Partner with the Right Studio or Freelancer
Look for professionals who use Toon Boom Animate as it’s a reliable sign of high-quality and efficient production methods.
Freelancers vs. Studios: What’s the Better Deal?
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Freelancers offer more competitive pricing and direct communication, often charging around $1,500–$5,000 per minute.
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Studios bring full teams and polish but charge more—typically $5,000–$15,000+ per minute.
If you're on a tight budget but need quality results, a Toon Boom–trained freelancer might be your best bet.
Final Thoughts
In 2025, 2D animation remains one of the most compelling and accessible forms of storytelling. Whether you're a brand looking to explain your product or a creator launching a digital series, knowing how much 2D animation costs per minute helps you plan wisely and avoid surprises.
Pairing a strong creative vision with powerful tools like Toon Boom Animate ensures you can produce professional animatedvideos without blowing your budget. And as animation continues to evolve, being informed and intentional with your production strategy will give you a competitive edge.
Need help bringing your animated vision to life? Consider working with professionals who specialize in Toon Boom Animate and understand modern animation workflows. Your audience—and your bottom line—will thank you.