News releases (also known as press releases) are a very powerful tool for promoting your business or organization. While written in a different style than other types of writing, press release format have clear formula for success. Here are 12 pro tips for writing effective news releases:
Tell a story
The best way to grab a reader's attention is to tell them a story. A news release should be like a movie trailer, building up tension and excitement until you reach the dramatic climax. Readers will be more likely to read your press release template if it has an interesting beginning, middle and end—and if it ends with something new that they can look forward to reading in future issues of your publication.
Let's take an example from our own world: Apple's iPhone XS Max is being released tomorrow! It features a 6.5-inch screen with advanced Face ID technology (which unlocks the phone when you look at it), True Tone display technology for accurate color reproduction across all viewing angles, wireless charging capability via induction coils embedded into the glass back panel of this premium smartphone device."
Grab attention with the headline
Your headline should be a snappy and attention-grabbing statement, question or statistic. It should also be the first thing people see when they open your email or news release. If you have time to write more than one sentence, choose one word that summarizes your story in a nutshell. For example:
"Why Do People Drink? A Study Suggests That This May Be Due To Lack Of Sleep." (This is an anecdote)
"The Number Of Women Working In STEM Fields Has Increased By Over 50% Since 2000."
"Nearly 5 Million Americans Are Incapable Of Reading More Than 1/3rd Of Their Textbooks"
Write a strong opening paragraph
The opening paragraph is the most important part of your press release template. It's where you introduce and explain what you're writing about, so make it count!
Be specific. In this section of your release, be sure to include as much detail as possible about what happened and when it happened. If possible, use dates or times in your description—that way readers will know exactly when or where something happened without having to read through pages of text fluffing around with unnecessary details (and boring stuff like "The company was founded two years ago").
Be relevant and interesting! You should never write simply because someone told you so; instead try thinking creatively about how relevant this story can be for people reading it today (i.e., maybe there's some new information available now). Also consider whether there are other stories happening within our industry which might benefit from being included here--if so then go ahead and add them too!
Keep the body short and sweet
Keep the body short and sweet. The first thing to remember is that your media release example should be no longer than a few paragraphs, so keep it short. If you have a lot of information to give, break up the text into separate sections for each section of your article.
Use bullet points instead of long sentences and paragraphs when describing what's going on in your organization or industry (and avoid jargon).
Use subheadings if possible—it helps people understand how different parts of your story fit together more easily than reading through all at once!
End on a high note
A strong call to action is always a great way to end your news release.
If you have a quote, use it! It will help grab the reader’s attention and make them want to read on.
Your tone should be formal or casual depending on what type of story you are writing about. For example, if you write about something serious like an event that happened at a school or business, then use formal language like “the president of [name] said…” On the other hand if your writing is more lighthearted and humorous in nature (like telling people about how much fun they had at last year's festival), then go ahead with some amusing anecdotes and puns! Don't forget though: while making sure not too offend anyone by using rude wording such as 'fudge' instead of ‘fudge packers.'
Avoid corporate jargon and buzzwords
Avoiding corporate jargon and buzzwords is an important part of writing in plain language. The best way to do this is by using simple sentences, short sentences, and active voice.
Using active voice means that you write the subject (the thing doing something) first and then what that thing does or how it acts (the object). For example: "The company will release its first product at the end of October." The company isn't releasing anything; it's being released, so this sentence would be better written as "The company will release its first product in October."
Using plain language means not using fancy words when they aren't necessary—and don't worry if a word has multiple meanings! In most cases these are interchangeable anyway, so pick whichever one sounds right to you at the time."
Include relevant links and images (but not too many)
When you're writing a sample press release template, it's important to include relevant links and images that will help your readers get more information about what you're writing about. However, too many links can clutter the piece and make it difficult for readers to follow along with the story.
You should also avoid including any photos or videos in the body of your copy—this is usually reserved for headings or other sections of text that are less critical to understanding who is behind an organization or product line, such as "About Us" or "History." Instead, consider putting these elements in headlines instead so they stand out more than they would otherwise if they were hidden inside paragraphs all over again!
Fact check like your reputation depends on it
Fact check like your reputation depends on it!
Use credible sources.
Don't use vague language like “many” or “some” when discussing numbers and figures in your release. Instead, use specific numbers that can be backed up by other reputable sources such as surveys or studies done by independent third parties (not just the company itself).
Provide attribution when quoting others
Attribution is important for credibility. When you quote someone else, make sure that the quote is attributed accurately.
If a statement or idea is used in your story and you need to attribute it, it's best to include a link that will take readers back to where they can find out more about what was said by whom.
You may notice though that some writers like using quotes without attributing them at all! This can be done if there are no other ways of conveying their message without using quotes (such as through paraphrasing), but this approach isn't recommended because it weakens rather than strengthens your writing style and content overall.
It's also worth noting that while attribution can be tricky with quotes themselves—especially when using multiple sources—it's even trickier with paraphrasing another writer's work into your own words: You must ensure accuracy here too!
Don’t be deceptive
News releases are a great way to get your company in front of more than just the people who already know about you. But if you want to write a news release that will get results, it’s important not to be deceptive or mislead readers.
Don't promise something you can't deliver on: You should never make promises in your news release that are impossible for you to keep without jeopardizing your business or reputation. For example, if someone is interested in hiring the company and wants some kind of deal or incentive package added onto their contract (like free snacks), don’t offer this as part of the deal unless there's enough money left over after paying all other expenses associated with hiring them—and even then only if they agree upfront before signing any contracts/agreements!
Use correct AP style
The AP style guide is a great resource for writing press release example for event. It has a list of all the major grammatical rules and guidelines you should follow, along with examples to help you understand what each one means.
Use active voice: When writing in the active voice, you're telling readers who did something or how something happened. For example: "The company announced that they were closing down their production line."
Avoid weasel words: A weasel word is any word that can be interpreted as more than one thing when used correctly (such as "could," "may," etc.). To avoid being accused of using too many weasel words in your release, make sure that every single statement has an exact meaning before putting it into writing—you don't want readers wondering whether they're supposed to interpret this sentence as positive or negative!
Proofread carefully - twice!
Proofreading is an important part of writing, but it's often overlooked. It's easy to miss errors when you are proofreading your own work. If you're not sure if something looks wrong, ask someone else to read it over and make sure that nothing has been missed.
If you want a better understanding of what kind of content works best for your organization, consider using the following tips:
While news releases are different than other types of writing, they do have clear formula.
While news releases are different than other types of writing, they do have clear formula.
News releases are a special type of written communication. They're shorter and more direct than other types of writing, so they can be used to help your business get the word out quickly when you need something in front of your audience right away.
A news release should follow this structure:
Introduction - This section introduces what you're announcing and why it matters; it also provides background information about who wrote it and where it came from (if applicable).
Body - The body should include all relevant details about what happened or what was learned during this discovery process. It should also include any supplementary materials related to the topic at hand—such as graphs or images—that might help readers understand how something works better than just reading words alone would allow them too!
We hope these tips have helped you understand what makes a good news release. Remember, the main goal of writing a news release is to get the information out there - not to impress anyone! If you follow these rules, your audience will be able to see that, and they will hopefully share it with their friends.
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