How UAE Retailers Are Rearranging Their Dairy Aisles in 2025

Today, the Emirati superstores and marts no longer see their aisles as a space of routine stocking – they are strongly influenced by the evolving shopper habits, seasonal needs, and greater understanding of what brands offer more appeal or practicality. Therefore, these shelves should be curated with a great deal of care and consideration.

Among the everyday items being reconsidered by retailers, laban and yogurt are some of the most crucial dairy products that are used every day by people. This is not because of them being new, but for how they continue to adapt and stay relevant in a changing market where consumer behavior is shifting with each minute, trend, and pattern.

To put it simply, dairy can be a category that can turn out to be quite strategic for retailers.

Why Dairy Still Matters to Retailers

Dairy products like processed milk, cheese, laban, or yogurt might seem like simple items to the regular reader, but for retailers, these plain products tick multiple important boxes:

• They’re essentials that attract foot traffic.

• They’re repeat purchases that build customer loyalty.

• They’re multi-use products consumed across age groups and for various meals

What makes these kinds of items unique is that sometimes they’re picked up not as a planned item, but while browsing some other product. A quick store visit for bread or flour can easily turn into a yogurt purchase and retailers are leaning into this pattern by making dairy more accessible, visible, and relevant to their supermarket shelves.

From Standard Stock to Strategic Variety

Moreover, retailers are rapidly and increasingly shifting away from the traditional “one-product-fits-all” mindset. Today, there’s more focus on offering variety across formats and preferences.

Instead of only stocking one tub of plain yogurt, supermarkets would prefer to carry:

• Almarai Plain Yoghurt Full Fat for those who like traditional taste

• Almarai Low Fat Fresh Yoghurt for health-conscious consumers

• Almarai Greek Plain Yoghurt for people looking for high-protein options

This approach benefits retailers in the sense that it aligns with diverse consumer needs within the same shelf space.

Seasonality & Smart Stock Rotation

Seasonal thinking is one of the other crucial aspects for retail businesses. While products like yogurt sell consistently all year round, laban has a strong seasonal aspect to it, especially during the UAE’s sweltering summer months – and the same is the case with many other product categories.

Retailers are responding to this demand by:

• Increasing fridge visibility for laban in summer

• Adding more flavored options like Almarai Mango Flavour Laban and Almarai Strawberry Flavour Laban to their already laden freezers

• Offering larger volumes or multipacks during Ramadan and hot weather so which attracts more customer appeal

Timing has always been an important part of business thinking. Laban is refreshing, easy to consume, and well-suited to the summer climate. These aspects make it ideal for summer promotions. Retailers who anticipate this demand shift opt to gain from faster turnover and higher volume sales.

Stocking Smarter, Not Just More

That said, one of the challenges with dairy is its short shelf life. This issue makes inventory control very critical. Retailers today are increasingly turning to platforms like Wholesale Martoo to purchase dairy in bulk. Wholesale Martoo’s swift delivery schedules make it easy for retailers to achieve peace of mind at least regarding the supply facet of their business.

Conclusion: Stocking Isn’t Passive. It’s Strategic

In conclusion, today’s retailers employ different thinking strategies than those of the previous times because of the shifting customer behavior, standard consumer’s love for convenience, and the timing aspect of businesses. All of these techniques can benefit retail businesses by a great deal.

FAQs

Q1: Why are retailers offering more yogurt varieties now?

Because diverse kinds of customers have different preferences, intelligent stocking and sales can be key to catering to them.

Q2: Is it true that laban sells better in certain seasons?

Yes, laban records higher sales during the UAE summer due to its cooling and refreshing qualities. Retailers plan bulk stock accordingly.

Q3: How does Martoo help retailers manage dairy products?

Martoo allows for efficient bulk ordering and timely deliveries for bulk buyers and retailers across the UAE. This eliminates any chane of mismanagement in their retail business.