How to Shop for Native Art at Eiteljorg Gift Shop Indianapolis

The Eiteljorg Museum of American Indians and Western Art in Indianapolis is more than a repository of cultural heritage—it is a living bridge between Indigenous creators and the public. At the heart of this mission lies the Eiteljorg Gift Shop, a curated space where authentic Native American art is not merely sold, but honored. For collectors, educators, travelers, and culturally curious visitors, shopping here offers a rare opportunity to acquire pieces that carry deep meaning, craftsmanship, and tribal lineage. Unlike mass-produced souvenirs, the art in this gift shop is sourced directly from Indigenous artists and communities, ensuring ethical representation and economic support for Native creators. Understanding how to navigate this space thoughtfully enhances your experience, deepens your appreciation, and ensures your purchases contribute positively to cultural preservation. This guide provides a comprehensive, step-by-step approach to shopping for Native art at the Eiteljorg Gift Shop, empowering you to make informed, respectful, and meaningful choices.

Step-by-Step Guide

1. Plan Your Visit Around Exhibition Cycles

The Eiteljorg Museum rotates its exhibitions regularly, often highlighting specific tribes, artistic movements, or contemporary Native voices. These exhibitions directly influence the inventory in the Gift Shop, as curated pieces often mirror or complement what’s on display. Before your visit, check the museum’s official website for current and upcoming exhibitions. If an exhibit focuses on Navajo weaving, for instance, the Gift Shop will likely feature an expanded selection of handwoven rugs, blankets, and jewelry from Navajo artists. Planning your trip around such themes ensures you encounter the most relevant and diverse offerings. Visiting during exhibition openings or special cultural events also increases your chances of meeting artists in person, gaining insight into their techniques, and learning the stories behind their work.

2. Begin with the Museum’s Ethical Sourcing Statement

Before selecting any item, take a moment to review the Eiteljorg’s public commitment to ethical collecting. The museum adheres to strict guidelines that prioritize direct artist relationships, fair compensation, and cultural authenticity. All items in the Gift Shop are verified as authentic Native-made art, not imported imitations or commercial knockoffs. This distinction is critical: many retailers sell “Native-inspired” goods manufactured overseas, often without any Indigenous involvement. At Eiteljorg, each piece is tagged with the artist’s name, tribal affiliation, and medium. This transparency is rare in retail and reflects a profound respect for intellectual and cultural property rights. Familiarizing yourself with this policy helps you recognize the value of what you’re purchasing and reinforces your role as a responsible consumer.

3. Explore the Gift Shop by Category

The Eiteljorg Gift Shop organizes its inventory into clear, culturally informed categories. Begin your exploration by walking through each section deliberately:

• Jewelry: Includes silverwork, turquoise, coral, and shell pieces from Southwestern tribes such as Navajo, Hopi, Zuni, and Santo Domingo. Look for hallmark stamps, which indicate the artist’s signature and tribal origin.
• Textiles: Handwoven rugs, blankets, and sashes from Navajo, Pueblo, and other weaving traditions. Pay attention to weave density, natural dyes, and traditional patterns.
• Ceramics and Pottery: Functional and decorative pieces from Pueblo artists, particularly from Santa Clara, Acoma, and Hopi. Check for hand-coiled construction and traditional firing methods.
• Paintings and Prints: Contemporary and historical works on paper or canvas by Native artists, often depicting cultural narratives, landscapes, or spiritual themes.
• Carvings and Sculpture: Wood, stone, and bone carvings from Pacific Northwest, Plains, and Arctic communities. These often represent ancestral figures, animals, or mythological beings.
• Books and Media: Scholarly publications, children’s books, and documentaries created by or about Native peoples. These are excellent for deepening your understanding beyond the object.

Each category represents a distinct artistic tradition. Take your time to compare pieces within the same category to appreciate variations in style, technique, and regional influence.

4. Read the Artist Labels Carefully

Every item in the Eiteljorg Gift Shop includes a label with three essential details: the artist’s full name, their enrolled tribe or nation, and the materials used. This information is not decorative—it is foundational. For example, a piece labeled “Linda Lomahaftewa (Hopi/Choctaw), acrylic on canvas” tells you not only who made it but also the cultural context from which it emerged. Lomahaftewa’s work often blends Indigenous cosmology with modern abstraction; knowing her background helps you interpret the meaning behind the imagery. Never assume an artist’s identity based on style alone. Tribal affiliation is legally and culturally significant, and misidentification can perpetuate harmful stereotypes. Always trust the label provided by the museum—it is the result of direct collaboration with the artist or their family.

5. Ask Questions with Respect and Curiosity

Staff members at the Eiteljorg Gift Shop are trained cultural ambassadors. They are not salespeople in the traditional sense—they are educators who can explain the significance of a particular technique, the history of a pattern, or the protocol surrounding certain symbols. When you find an item that intrigues you, approach a staff member and ask open-ended questions: “Can you tell me about the symbolism in this design?” or “How is this piece traditionally used in the artist’s community?” Avoid asking, “Is this real?” as it implies doubt in the museum’s vetting process. Instead, ask, “What makes this piece unique compared to others in this style?” This approach invites deeper dialogue and demonstrates genuine interest rather than transactional intent.

6. Consider the Function and Context of the Object

Many Native artworks serve ceremonial, spiritual, or communal functions. While most items in the Gift Shop are created for aesthetic or commercial purposes, understanding their origins adds depth to your appreciation. For instance, a Zuni fetish carving may depict an animal spirit associated with protection or hunting. While it is now sold as a collectible, its roots lie in sacred tradition. Similarly, a Hopi kachina doll was once used in religious ceremonies to teach children about spiritual beings. Recognizing this context doesn’t diminish the object’s value as art—it elevates it. Avoid treating sacred motifs as mere decoration. If you’re unsure whether a design carries spiritual weight, ask a staff member. They can guide you on appropriate display and handling.

7. Compare Price and Craftsmanship

Native art is labor-intensive and often requires years of apprenticeship to master. Prices reflect the time, skill, and materials involved. A handwoven Navajo rug may take months to complete and use wool dyed with natural plant pigments. A small silver bracelet might contain hundreds of tiny stone inlays, each set by hand. Compare similar items: Is the weave tighter? Are the stones more evenly set? Is the patina on the silver consistent and intentional? Higher-priced items are not always “better,” but they often reflect greater mastery. Avoid being swayed by low prices—unusually cheap “Native art” is almost always inauthentic. At Eiteljorg, you’re paying for authenticity, not just aesthetics.

8. Inquire About Artist Residencies and Limited Editions

The Eiteljorg frequently hosts artist-in-residence programs, during which creators live and work on-site, producing limited-run pieces available exclusively in the Gift Shop. These items are numbered, signed, and often accompanied by a certificate of authenticity. They represent a unique opportunity to own a piece created in real time, sometimes even during your visit. Ask staff if any current or upcoming residencies are active. Limited editions are not only collectible—they’re historical records of contemporary Native creativity in dialogue with public institutions.

9. Support the Artist Beyond the Purchase

When you buy from the Eiteljorg Gift Shop, your money goes directly to the artist, the museum’s nonprofit mission, and the broader ecosystem of Native arts advocacy. Consider going further: follow the artist on social media (if they’re active), share their work with friends, or write a brief review on the museum’s website. Many artists rely on word-of-mouth exposure to sustain their practice. Your advocacy helps ensure their voices continue to be heard.

10. Document Your Purchase

Keep your receipt and any accompanying documentation. If you plan to display the piece long-term, photograph it with its label for your personal records. This creates a provenance trail that may be valuable for future generations or if you ever choose to pass the item on. Some collectors also use digital tools like Google Photos or specialized art inventory apps to catalog their acquisitions with notes on the artist’s story and the cultural context.

Best Practices

1. Prioritize Authenticity Over Aesthetics

Beauty is subjective, but authenticity is non-negotiable. A piece may be visually stunning, but if it lacks proper attribution or was mass-produced outside Indigenous communities, it does not honor Native traditions. The Eiteljorg Gift Shop eliminates this ambiguity by design. Your best practice is to trust the institution’s curation and avoid seeking “the prettiest” item—seek instead the most meaningful one.

2. Avoid Cultural Appropriation Through Misuse

Even with authentic art, misuse can constitute appropriation. For example, wearing a sacred ceremonial headdress as a fashion accessory, or using a spiritual symbol as a tattoo without understanding its meaning, is disrespectful—even if the item was legally purchased. Display Native art with reverence. Hang paintings at eye level, not on the floor. Place pottery on a stable surface, not where it might be knocked over. Use books and media to educate yourself, not just to decorate a shelf.

3. Understand the Difference Between Tribal and Commercial Art

Some Native artists create work for the art market while maintaining deep cultural ties. Others produce pieces specifically for ceremonial use. The Eiteljorg Gift Shop focuses on the former, but it’s important to recognize that not all Native art is meant for sale. A Navajo weaver may create a blanket for a family wedding; that same pattern might be replicated for sale in the Gift Shop. The key difference is intent. The museum ensures that what is sold is created with the understanding that it will enter the public sphere, never compromising sacred protocols.

4. Support Living Artists, Not Just Historical Pieces

While antique Native art holds historical value, the most vital work today is being created by contemporary Native artists. The Eiteljorg Gift Shop excels in showcasing living creators who are redefining tradition. Choosing a modern ceramic piece by a young Acoma artist over a centuries-old pot (which may be in a museum collection) supports the continuity of culture. Your purchase helps fund education, studio space, and the next generation of artisans.

5. Be Mindful of Seasonal and Cultural Sensitivities

Some tribes observe periods of mourning or spiritual observance during which certain symbols or techniques are not shared publicly. While the Eiteljorg respects these boundaries, it’s good practice to be aware that not all art is available year-round. If you notice a sudden absence of certain items, it may reflect a cultural pause rather than a supply issue. Patience and sensitivity are part of ethical collecting.

6. Don’t Bargain or Haggle

Native art is not a commodity to be negotiated down. Artists set prices based on material costs, time investment, and cultural value—not market trends. Bargaining undermines the dignity of their labor. The price you see is the price the artist receives. This transparency is one of the most ethical aspects of shopping at Eiteljorg.

7. Educate Yourself Before and After Your Visit

Before visiting, read about the tribes represented in the Gift Shop. After your visit, explore resources like the Native Arts and Cultures Foundation or the National Museum of the American Indian’s online archives. The more you know, the more deeply you can connect with what you’ve purchased.

8. Encourage Others to Shop Ethically

Share your experience. Post a photo of your purchase on social media with a caption that names the artist and tribe. Recommend the Eiteljorg Gift Shop to friends who appreciate art and culture. Your voice helps normalize ethical collecting and combats the widespread market for exploitative imitations.

Tools and Resources

1. Eiteljorg Museum Website

The official website (eiteljorg.org) is your primary resource. It features exhibition calendars, artist spotlights, and a virtual tour of the Gift Shop. The “Shop” section allows you to browse select items online, though in-person visits offer the full sensory experience. The site also hosts educational articles on Native art history and collecting ethics.

2. Native Arts and Cultures Foundation (NACF)

NACF (nativeartsandcultures.org) is a national nonprofit that funds and promotes Native artists. Their website includes artist directories, funding opportunities, and cultural guidelines for collectors. Cross-referencing an artist’s name with NACF’s database can verify their standing in the Native arts community.

3. The Indian Arts and Crafts Act of 1990

This U.S. federal law makes it illegal to market art as Native-made if it is not. Familiarize yourself with its provisions at iacact.gov. It reinforces why the Eiteljorg’s labeling system is so vital. Any item not clearly attributed to an enrolled tribal member violates this law.

4. Smithsonian National Museum of the American Indian (NMAI)

NMAI’s online collections (americanindian.si.edu) offer high-resolution images and detailed provenance for thousands of Native artworks. Use this resource to compare styles, techniques, and motifs across regions and eras. It’s an invaluable tool for developing visual literacy in Native art.

5. Art Inventory Apps

Apps like Artwork Archive, Tresor, or even Google Sheets can help you catalog your purchases. Include fields for artist name, tribe, date of purchase, price, materials, and a photo. This builds a personal archive that can be shared with family or used for insurance purposes.

6. Local Native Art Cooperatives

While not directly tied to Eiteljorg, many Indigenous artists are members of cooperatives like the Santa Fe Indian Market’s affiliated galleries or the Heard Museum Guild. Following these organizations on social media helps you recognize authentic styles and avoid counterfeit goods elsewhere.

7. Books for Further Learning

• Native American Art: A Visual History by W. Jackson Rushing
• The Art of the American Indian: The First 1,000 Years by Paul J. Polak
• Contemporary Native American Artists by Linda M. Waggoner
• Indigenous Art: A Global Perspective by W. Craig Smith

These texts provide historical context, regional distinctions, and critical analysis that deepen your appreciation of the pieces you encounter.

Real Examples

Example 1: The Navajo Silver and Turquoise Necklace

A visitor purchased a silver and turquoise necklace from the Eiteljorg Gift Shop, labeled “Ralph Begay (Navajo), sterling silver, natural turquoise, 2023.” The artist is a third-generation silversmith from Ganado, Arizona. The necklace features a distinctive “squash blossom” design, a motif that evolved from Spanish colonial influences but was transformed by Navajo artisans into a uniquely Indigenous symbol. The visitor learned through museum staff that the turquoise came from the Sleeping Beauty Mine, now closed, making the stones historically significant. They displayed the necklace on a velvet stand in their study, accompanied by a printed biography of Begay. Years later, they gifted it to their niece with a handwritten note explaining its cultural and artistic value—transforming a purchase into a legacy.

Example 2: The Santa Clara Pueblo Blackware Pot

A teacher visiting the Eiteljorg during a spring exhibition on Pueblo ceramics bought a hand-coiled blackware pot by artist Marie Tafoya. The pot was not glazed but polished with a stone to achieve a mirror-like finish, a technique passed down for generations. The teacher used it in a classroom lesson on Indigenous engineering and environmental sustainability, explaining how the pot’s design allows for even heat distribution without modern materials. Students were so inspired that they created their own clay vessels, learning about coil-building and natural firing. The pot became a centerpiece of cultural education—not just a decorative item.

Example 3: The Contemporary Painting by Jaune Quick-to-See Smith

Though not always available, the Eiteljorg occasionally features works by nationally renowned artists like Jaune Quick-to-See Smith (Salish/Kootenai). A collector acquired a limited-edition print titled “Trade (Gifts for Trading Land with White People),” which critiques colonialism through layered imagery of buffalo, dollar bills, and Native symbols. The collector donated the piece to a university art department, where it now serves as a teaching tool in courses on decolonization and visual activism. The purchase became a catalyst for institutional change, sparking student-led dialogues on representation in museums.

Example 4: The Zuni Fetish Collection

A family visiting with their children purchased a set of five small animal fetishes from Zuni artist Roy Lomayestewa. Each was carved from serpentine stone and painted with natural pigments. The family learned that each animal represented a guardian spirit: bear for strength, wolf for loyalty, eagle for vision, turtle for patience, and frog for renewal. They created a ritual of placing one fetish in a child’s backpack each week, discussing its meaning. Over time, the collection became a daily touchstone for values, storytelling, and cultural connection.

FAQs

Is everything in the Eiteljorg Gift Shop made by Native artists?

Yes. The Eiteljorg Museum strictly adheres to the Indian Arts and Crafts Act of 1990. Every item is verified as authentic Native-made art, created by artists enrolled in federally recognized tribes or certified by their tribal nations. You will not find imported imitations or mass-produced “Native-style” goods.

Can I buy Native art online from the Eiteljorg Gift Shop?

Yes. The museum offers a curated selection of items through its online store. However, the full range of inventory—including limited editions and artist-in-residence pieces—is available only in person. Online purchases support the same ethical standards and artist compensation as in-store transactions.

How do I know if a piece is valuable or an investment?

Value in Native art is not solely monetary. While some pieces appreciate over time, especially those by renowned artists or limited editions, the true value lies in cultural significance, craftsmanship, and provenance. Focus on acquiring pieces you connect with emotionally and intellectually. Financial return is secondary to cultural stewardship.

Are there restrictions on what I can bring into the museum with my purchase?

There are no restrictions on bringing purchased items into the museum. However, fragile pieces like pottery or textiles should be handled with care. The museum offers free wrapping services for delicate items and can recommend shipping options for larger purchases.

Do artists receive a fair share of the profits?

Yes. The Eiteljorg Gift Shop operates on a consignment model, meaning artists receive the majority of the sale price—typically 70% or more. This is significantly higher than commercial galleries or retail chains, which often take 50% or more. The museum’s nonprofit status ensures profits support both artists and educational programs.

Can I return or exchange an item?

Yes, the Eiteljorg Gift Shop offers a 30-day return policy for unworn, undamaged items with original tags and receipt. However, due to the unique nature of handmade art, exchanges are subject to availability. The museum encourages thoughtful purchasing and provides detailed information to help you choose wisely.

What should I do if I find a similar item elsewhere at a lower price?

If you encounter a similar-looking item elsewhere, compare the labeling. Authentic Native art must list the artist’s name and tribal affiliation. If that information is missing, the item is likely not authentic. Lower prices often indicate mass production, exploitation, or cultural misappropriation. The Eiteljorg’s pricing reflects integrity, not markup.

How can I learn more about the symbols and patterns I see?

Ask museum staff. They are trained to explain regional motifs and their meanings. You can also consult the museum’s educational pamphlets, available at the Gift Shop counter, or visit the NMAI’s online learning portal. Never assume a symbol’s meaning based on internet searches—many online sources misrepresent or oversimplify Native iconography.

Is it appropriate to gift Native art to non-Native people?

Yes, if done respectfully. Gifting authentic Native art can be a meaningful way to share culture—provided the recipient understands its significance. Include context: who made it, what it represents, and why it matters. Avoid gifting sacred or ceremonial items unless you are certain they are intended for public exchange.

Does the Eiteljorg Gift Shop offer custom orders or commissions?

The museum does not facilitate direct commissions, but staff can connect you with artists who accept custom requests. Some artists create pieces to order based on client preferences, such as specific colors, sizes, or symbols. Inquire at the counter—staff can provide contact information for artists open to commissions, always respecting cultural protocols.

Conclusion

Shopping for Native art at the Eiteljorg Gift Shop in Indianapolis is more than a retail transaction—it is an act of cultural engagement, ethical responsibility, and artistic appreciation. Each piece you select carries the hands, history, and heart of a Native creator. By following the steps outlined in this guide—planning thoughtfully, reading labels carefully, asking respectful questions, and supporting living artists—you become a guardian of Indigenous heritage. The Eiteljorg Gift Shop stands as a rare model of integrity in the art market, where profit does not eclipse purpose and commerce is aligned with conscience. Your purchase is not just an object; it is a statement. A statement that values authenticity over imitation, dignity over exploitation, and tradition over trend. As you leave the museum, whether with a small turquoise pendant or a large woven rug, carry with you not only the item—but the story behind it. Share it. Honor it. And let it inspire others to do the same.