Following A Sample Press Release? Avoid These 12 Common Mistakes

6 months ago 224


A press release format is a tool that can be used to get your story out there, but it can also cause you to run into some pitfalls. You need to be careful with how you use the tool and what mistakes you make along the way. Here are some things that can go wrong if you're not careful:

Taking credit when you shouldn't

  • Don't take credit for things you didn't do.

  • Don't take credit when you didn't have anything to do with it.

  • Don't take credit when you don't deserve it.

  • And most importantly, don’t be the person who steals someone else's hard work by taking their press release and claiming it as your own!

Placing emphasis on different things than you should

When you're writing a press release template, it's important to consider the main points. These are the ones that are most likely to grab the reader's attention and make them want to read on.

If you feel like your information is missing something important or if you don't know how best to explain it, ask yourself: What is my audience looking for here? You may need some help from someone else who knows more about what your readers want than you do. A good way of finding out what they're looking for is by talking with them directly and asking their questions about what drives their decision making process when it comes down to choosing which news sources they trust most (and why).

When writing an informative article about an issue relevant for your target audience; always keep in mind that people don't want only facts but also stories behind those facts so as not lose interest while reading through lengthy text blocks filled with numbers and graphs which do not add anything new into understanding why these issues matter today - which means we need some context before moving forward into deeper parts of discussion where this becomes clearer still

Forgetting to put the article in press release format

The most common mistake made in the writing of a news release example is forgetting to put the article in press release format. This can be done by following all of the proper steps, as outlined above, but it's also important to ensure that you include all of your key information:

  • Contact information for both yourself and your contact person (if any)

  • A headline that grabs attention and presents your work clearly

  • Key points from your article that highlight why it's relevant or interesting

Too much hype and hyperbole

  • Don't overstate the importance of your release.

  • Don't be too dramatic.

  • Don't exaggerate or use language that is too flowery or poetic (e.g., "the world's best").

  • When making claims, be sure they are backed up by data or research rather than opinion or speculation (e.g., "the most effective way to market this product").

Failing to proofread

You should make sure your spelling and grammar are correct. This is especially important when you're writing a media release template, which may be read by thousands of people. It's also a good idea to check for typos (misspelled words or incorrect punctuation) before sending it out into the world.

There's no substitute for hiring someone with professional writing skills who can proofread your material for you, but there are some things that can help prevent mistakes from creeping in:

  • Spellcheck! But don't rely on it completely; sometimes spellcheck can miss certain words or phrases because they've been around so long that they have become part of our lexicon. Don't hesitate to ask others if they see any mistakes or inconsistencies before sending off your copy!

  • Have someone else check over what you've written—or better yet—ask friends who know more about this topic than yourself whether there are any issues worth addressing further down the line (a request like this might feel strange at first but will likely prove helpful when it comes time for editing).

Sending out releases too frequently

Sending out releases too frequently is a surefire way to burn through your audience's goodwill and make it difficult for you to get any new business.

The best practice is to send out no more than one release per month, unless there are specific reasons why sending multiple releases in one month makes sense (for example, if you're trying to promote an event or raise awareness about a new product).

In general, we recommend avoiding sending out too many releases at once so that they can be distributed effectively across various media channels (such as social media) and not just sent directly into inboxes without being read by anyone else who might be interested in what's written inside them.

Failing to distribute them widely enough

If you have a distribution service, use it! It will make sure that your message gets out there in all the right places and will help keep your firm's name fresh in the minds of reporters who may need more information on what they've been writing about recently.

Overlooking metadata

Metadata is the information about an object that accompanies it. It includes things like the object's name, its location and when it was created.

For example: if you're releasing a press release about your company's new product, you might include metadata like "The New Product" as well as details about what it is (a desk lamp), where you got it from (Amazon) and how much it costs ($100). This will help readers remember what they're reading about on their way home from work!

Metadata should also be included in social media posts and blog posts so users can easily find similar products by searching for keywords such as "desk lamp".

Not including images or videos

It's a shame to have a press release that is only text, but it's even more of a pity if the story doesn't have any images or video. Images and videos are important for getting attention. They can also be used on social media to illustrate your story in an engaging way, which will help you get more buzz on Twitter or Facebook.

Forgetting about social media

While it's true that the media is more likely to take notice of a press release example for event if it comes directly from someone in authority, there are also plenty of advantages to getting your message out on social media. For one thing, you can reach a wider audience and build up momentum with each post.

However, before jumping into posting on every platform under the sun with abandon (or even just adding one or two new accounts), be sure that what you're doing fits within your established brand identity and doesn't distract from what makes your business unique. If all goes well—and assuming nobody gets hurt during production—you'll want to maintain consistency across all fronts: blog posts; social media presence; website content; email marketing campaigns...the list goes on! A detailed social media policy should address how often/how much is too much when promoting products or services through these channels so as not to turn away potential customers who see only one type of content being pushed out by an organization rather than multiple ones being posted at different times throughout any given week/month."

Ignoring local reporters and outlets

If you're looking to get your press release published, or if you're hoping to get coverage in local media, it's important that you contact the right people. The first thing that comes to mind when thinking about local reporters and outlets is probably the local newspaper. But remember that there are many other options out there: TV stations, radio stations, magazines—the list goes on!

The key here is finding who covers what topics in your specific area of expertise and then following up with them directly so they know who sent them the material (and why). There may be some resistance from some reporters who don't want more stories about themselves; however if you can show them how useful this type of story can be for them (i.e., increased traffic), then hopefully they'll agree!

Leaking information that should be off the record.

  • Leaking information that should be off the record.

  • The press release example for new product is not the place for secret information. If it’s newsworthy, and your client wants to make a public announcement about it, then by all means do so—but only if you can get away with it. Otherwise, stay focused on what matters most: getting your client’s message out there as quickly and effectively as possible without giving away vital pieces of information or keeping them from their intended audience.

Don't make these mistakes!

  • Don't Forget to Proofread

  • Don't Send Out Releases Too Frequently

  • Don't Overlook Metadata

  • Don't Forget About Local Reporters and Outlets That May Not Be Well-Read or Covered in Your Region, but Can Still Have an Impact on Your Story (like regional newspapers)

Don't Leak Information That Should Be Off the Record


With any marketing strategy, it’s important to be consistent and diligent about following through with your 

. And if you follow these simple tips, your chances of success should be much higher.

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