Introduction
A media release template looks like a press release, but it should be targeted to the media and formatted differently. The first thing you need to know about a media release is that it should be formatted differently than a regular press release template. A media release template consists of two parts: 1) A headline (the first line of your document), which includes what you're announcing; 2) and then body copy (the rest of the text). Think of the body copy as an article about your story, so include details about where it happened, who was involved and why people should care!
A media release template looks like a press release, but it should be targeted to the media and formatted differently.
A media release template looks like a press release, but it should be targeted to the media and formatted differently.
A media release is different from a press release because it:
Has more detail about what happened and why it matters to you
Is longer than your typical press releases (usually more than 100 words)
How to format your media release.
When writing your media release, you should use the following style:
Be short and to the point. The goal of a media release is to inform people about something new and interesting in your business or organization. You don't want it to be boring or long-winded—that's why we have an attention span of only 10 seconds! So keep it simple and concise by saying exactly what you need to say with as few words as possible.
Write in third person (i.e., "The CEO said") instead of first person (i.e., "I"). This helps avoid any potential confusion between yourself and others involved with the project/event you're covering; if someone asks who wrote this article or gave an interview then they'll know without having read anything else on this page!
Use formal language throughout - no slang here! The purpose behind using formal language is twofold: First off because it makes sense given how much effort went into creating this piece; second off because most people won't understand what someone means when they talk about themselves using informal terms like “I” instead of third person pronouns like “he” etcetera so sticking rigidly within these conventions helps ensure clarity from both sides parties involved including those reading over lines later down line process
The first paragraph of your media release should include what, when, where and why information.
The first paragraph of your media release should include what, when, where and why information. This is called the news peg. The news peg is what has happened that is interesting to the media or public at large. It’s important to include this because it sets up the rest of your content and also allows you to refine what you want people to know about your product or service if they read more than one paragraph in their article (which could be anywhere from one sentence up).
The second paragraph should provide details about how long ago this occurred; how many people experienced it; whether there was an injury involved; if so which type (or types) were involved; any other relevant details such as location(s), etc., depending on its relevance for their audience's needs/interests on this topic area related specifically towards getting them interested enough about reading further details about whatever aspect(s) might interest them most strongly enough into purchasing something like buying a car instead just saving money by doing without having insurance coverage along with having no accidents occurring while driving around town every single day while trying desperately hard not crashing into anything else besides maybe hitting another vehicle at high speed going around corners quickly but only ever once every few months since starting driving again after nearly twenty years away from driving lessons back then due mainly because nobody knew anything about car maintenance except how much fun playing baseball games would be compared against spending hours working on cars themselves instead taking care
The second paragraph of your media release should be more detailed about what the reader just learned about in the first paragraph.
The second paragraph of your media release should be more detailed about what the reader just learned about in the first paragraph. You can do this by giving more details about the event, new product, hire or research that you just described. If you don't have any other information relevant to these topics (like an interview with someone who was there), then it is okay to skip this section altogether and move on to something else!
This section should also include a clear call-to-action that encourages people to take action immediately after reading their email or web page (i.e., sign up for news alerts).
Research the best media outlet for your story.
Before you start writing your media release, it’s important to research the best outlet for your story. You should check out their website and social media accounts, as well as previous media release template they’ve published.
The best way to do this is by using Google: search for keywords relevant to your topic (such as “medical marijuana”) in their search bar and see what comes up. If there are any headlines or articles that seem interesting, read them! They may be able to help you get coverage in a different way than what the editor at one local newspaper would have done.
You can also find more information about any publication by looking at its About page; this will give some insight into their editorial priorities and interests so that when it comes time for pitching an article idea or feature story idea (or even just asking questions), these factors might guide where those conversations lead too
If you want journalists to read your story, follow their examples.
If you want journalists to read your story, follow their examples.
Use the same words they use.
Use the same tone they use.
Use the same style they use (e.g., formal or informal).
The phrase "content marketing" has been widely used by marketers in recent years and can be found in many articles on this topic, but it doesn't really tell us anything about what content marketing is or how it works for businesses as a whole—it's just one word thrown into an article with no context or explanation beyond its application to a certain type of business model that may work for some industries but not others; therefore it does not help readers understand what makes good content marketing better than bad content marketing (or even mediocre ones).
Your media release should look like a press release and target journalists.
A media release is a public relations tool that tells people who you are and what you do. It's meant to be read by journalists, so it should be formatted like a sample press release template
The first paragraph should include:
Who are you?
What are your skills and experience? (If applicable)
When did this happen? (If applicable)
The second paragraph of your media release should be more detailed about what the reader just learned in the first one. In other words, it should answer questions such as: “Who is/are [your company]?” or “Why does [your company] exist today?”
Conclusion
In conclusion, your media release should look like a event press release template and target journalists. You can use the template above as a starting point for your own media releases. If you need help creating one, contact us today!
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