Apple might launch a cheaper Apple TV by the end of the year

1 week ago 15
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(Pocket-lint) - Apple plans to merchandise an affordable Apple TV, and it mightiness adjacent merchandise by the extremity of the year, according to expert Ming-Chi Kuo.

Kup is known for accurately predicting Apple's upcoming merchandise roadmap. In a caller tweet, helium said Apple volition motorboat an Apple TV “that improves outgo structure” successful the 2nd fractional of 2022. In different words, it could beryllium cheaper than the existing models of Apple TV. Currently, Apple sells the 34GB Apple TV 4K for $179.

A 64GB Apple TV 4K exemplary is besides disposable for $199. Apple sells the previous-generation Apple TV HD for $149 with 32GB of storage, too. It doesn't connection 4K. 

Apple volition motorboat a caller mentation of Apple TV that improves outgo operation successful 2H22. I deliberation that Apple's assertive strategy of integrating hardware, content, and work amid the recession volition assistance adjacent the spread with its competitors.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022

Kuo said Apple's "aggressive strategy of integrating hardware, content, and work amid the recession volition assistance adjacent the spread with its competitors". His tweet doesn't uncover much astir the device, but it sounds similar Apple wants to amended rival Roku and Amazon by offering its ain inexpensive streaming media player.

Keep successful caput Apple is often rumoured to beryllium processing caller hardware, and astir of it ne'er comes to fruition. For instance, successful 2021, Bloomberg reported that Apple was processing an upgraded mentation of the Apple TV 4K. So, not a cheaper version. At the time, the study claimed the caller Apple TV would person an integrated HomePod talker and camera for FaceTime.

Perhaps Apple is conscionable attempting to cater to some ends of the pricing spectrum?

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Writing by Maggie Tillman.

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